Newsletter

Decoded by Galvor

Our newsletter on what makes ads work, and how brands can remember it. Every issue is here to read in full.

  1. Line chart: as hook rate rises from the lowest to the highest quarter of ads, clicks per view rise from 71 to 170 and buyers per click fall from 132 to 67. Typical ad = 100.

    Decoded by Galvor · Issue #2

    False Bangers: Why Your Best Hook Isn't Always Your Best Ad

    A strong hook gets people to stop scrolling. It doesn't tell you who will buy. What hook data across industries shows about the gap.

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  2. Decoded by GalvorIssue #1The Creative Memory Gap

    Decoded by Galvor · Issue #1

    The Creative Memory Gap: Why Your Ads Keep Starting From Zero

    Media got optimised to the decimal. Creative didn't. What that costs you, and how to close the gap.

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