Benchmarks

Benchmarks

  1. The creative attributes that decide whether an ad works

    Hook type, format, who is on camera, where it was shot. The dimensions every ad gets tagged against, and the values each can take.

    Updated 2026-10-02

  2. What 41 D2C brands' public ad libraries actually contain

    13,842 distinct creatives decoded across 35 attributed competitor reads. Live library sizes run from 3 ads to 2,247.

    Updated 2026-10-02

  3. The biggest number is often a rival's

    In 12 of 35 competitor reads, the largest creative count belonged to a rival, not the brand that commissioned the report. In five of those it was within 2x of the brand's own.

    Updated 2026-10-02

  4. How many ads a D2C brand needs per month, by ad spend

    A brand spending $50–200K a month on paid social ships 29–69 creatives a month, and only 5–8% of them become winners.

    Updated 2026-10-02

  5. How to read a competitor's Meta ad library properly

    Live ad count is the most-quoted and least reliable number in a competitive read. De-duplicate first, or you can be wrong by an order of magnitude.

    Updated 2026-10-02

  6. When a library is too big to read whole

    8 of 99 advertiser pulls hit a ceiling rather than the end of the library. One yielded 1,258 creatives with no measurable library size at all.

    Updated 2026-10-02